Women are also more likely to try a new drink or food item, whereas men tend to have favourite drinks that they order again and again.Īt the same time, the freelance and gig economy means that coffee shops are attracting more young professionals who either can’t afford or don’t want office space.ĭepending on how severely the Coronavirus has impacted the area, some coffee shops might see fewer visitors for the foreseeable future, as many people have switched to ordering coffee online and staying away from public places. Women generally spend several hours, often multiple times a week, in a coffee shop, while men might visit daily. According Research consultancy Allegra Strategies, men are more likely to visit during the morning rush and women in the afternoons. Once in the coffee shop, women tend to spend more money. As for gender, it’s a roughly equal mix some studies find a slight difference, but by and large, men and women are equally likely to visit a coffee shop. Numerous studies have also shown that Generation Z and millennials are more likely to visit coffee shops, while older generations prefer to make coffee at home. Data from Square reveals that 5% of coffee shop customers in the US return to that same café that very same day. Most coffee shop users are habitual: according to brand specialists Ceuta Group, 80% of visitors to British coffee shops do so at least weekly, while 16% go every day. While COVID-19 will no doubt affect 2020’s sales figures, many countries are starting to ease their lockdown restrictions, which could see the industry experiencing growth in the second half of the year. Meanwhile, in the UK, the industry is seeing year-on-year growth and, in 2017, market research firm Mintel stated that the UK was seeing its “biggest period of growth since 2008”. In the US in 2019, the café industry was worth US $47.5 billion. It’s not all bad news for café owners, however: coffee shop usage has grown in recent years. They state, “The food and beverage industry is seemingly one of the most susceptible to changing trends, micro-trends, and local trends.” Credit: Jean Pierre Flores The Average Coffee Shop ConsumerĪccording to UK-based consumer intelligence firm Brandwatch, one of the biggest challenges for the food and beverage industry is staying up to date with customers’ wants and needs.
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